Niall started making t-shirts because saying things out loud never really worked for him. A t-shirt says it for you. No eye contact required.<\/p>
El Papi came later. He says everything Niall doesn't. Loudly. Niall stands slightly behind him, looking mildly uncomfortable, which is roughly the whole brand.<\/p>
That's it. That's the story. You can put it on now.<\/p>"},"textColor":{"id":130778668,"value":"#{feature.text.color}"}}}],"properties":{"direction":{"id":130778550,"value":"column"},"icon":{"id":130778551,"value":null},"title":{"id":130778552,"value":null},"textColor":{"id":130778553,"value":"#{feature.text.color}"},"backgroundColor":{"id":130778554,"value":"#{feature.background.color}"},"buttonText":{"id":130778555,"value":null},"copy":{"id":130778556,"value":"
Niall started making t-shirts because saying things out loud never really worked for him. A t-shirt says it for you. No eye contact required.<\/p>
El Papi came later. He says everything Niall doesn't. Loudly. Niall stands slightly behind him, looking mildly uncomfortable, which is roughly the whole brand.<\/p>
That's it. That's the story. You can put it on now.<\/p>"},"template":{"id":130778557,"value":"feature"},"padding":{"id":130778558,"value":"6"},"fullWidth":{"id":130778559,"value":"0"},"fullBackgroundColor":{"id":130778560,"value":"#{feature.fullBackground.color}"},"published":{"id":130778561,"value":"1"},"conditions":{"id":130778562,"value":"[]"}}},{"id":5174333,"type":"row","published":1,"size":{"x":12,"y":0},"order":2,"items":[{"id":5174334,"type":"pod","published":1,"size":{"x":12,"y":0},"order":0,"items":[],"properties":{"title":{"id":130778682,"value":null},"copy":{"id":130778683,"value":null},"media":{"id":130778684,"value":"image"},"image":{"id":130778685,"value":"#{image.default}"},"video":{"id":130778686,"value":"#{video.default}"},"autoplayInBackground":{"id":130778687,"value":"1"},"titleSize":{"id":130778688,"value":"1"},"overlay":{"id":130778689,"value":"1"},"href":{"id":130778690,"value":null},"borderRadius":{"id":130778691,"value":"#{image.border.radius}"},"overlayOpacity":{"id":130778692,"value":"0"},"overlayColors":{"id":130778693,"value":null},"overlayDirection":{"id":130778694,"value":"90"},"template":{"id":130778695,"value":"pod"},"padding":{"id":130778696,"value":"6"},"fullWidth":{"id":130778697,"value":"0"},"fullBackgroundColor":{"id":130778698,"value":"#fff0"},"published":{"id":130778699,"value":"1"},"conditions":{"id":130778700,"value":"[]"},"ratio":{"id":130778701,"value":"short"}}},{"id":5174335,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":1,"items":[],"properties":{"padding":{"id":130778702,"value":"2"},"html":{"id":130778703,"value":"
Niall has a short list. He'd rather show you than say it, so here it is in writing, where he doesn't have to make a speech.<\/p>
Good t-shirts: organic cotton, printed properly, made to last. Not wrecking the planet: everything's printed on demand, so nothing sits in a landfill. And saying less: letting the shirt do the talking, which suits Niall fine.<\/p>"},"textColor":{"id":130778704,"value":"#{feature.text.color}"}}}],"properties":{"direction":{"id":130778669,"value":"column"},"icon":{"id":130778670,"value":null},"title":{"id":130778671,"value":"Our Values"},"textColor":{"id":130778672,"value":"#{feature.text.color}"},"backgroundColor":{"id":130778673,"value":"#{feature.background.color}"},"buttonText":{"id":130778674,"value":null},"copy":{"id":130778675,"value":"
Niall has a short list. He'd rather show you than say it, so here it is in writing, where he doesn't have to make a speech.<\/p>
Good t-shirts: organic cotton, printed properly, made to last. Not wrecking the planet: everything's printed on demand, so nothing sits in a landfill. And saying less: letting the shirt do the talking, which suits Niall fine.<\/p>"},"template":{"id":130778676,"value":"feature"},"padding":{"id":130778677,"value":"6"},"fullWidth":{"id":130778678,"value":"0"},"fullBackgroundColor":{"id":130778679,"value":"#{feature.fullBackground.color}"},"published":{"id":130778680,"value":"1"},"conditions":{"id":130778681,"value":"[]"}}},{"id":5174336,"type":"banner","published":1,"size":{"x":12,"y":0},"order":3,"items":[],"properties":{"type":{"id":130778705,"value":"slim"},"title":{"id":130778706,"value":"Niall writes things down sometimes"},"copy":{"id":130778707,"value":"On the blog. It's easier than talking. El Papi usually hijacks it anyway."},"titleColor":{"id":130778708,"value":"#{banner.title.color}"},"titleBackground":{"id":130778709,"value":"#{banner.title.background.color}"},"copyColor":{"id":130778710,"value":"#{banner.copy.color}"},"copyBackground":{"id":130778711,"value":"#{banner.copy.background.color}"},"contentWidth":{"id":130778712,"value":"95%"},"textShadow":{"id":130778713,"value":"#{banner.text.shadow}"},"borderRadius":{"id":130778714,"value":"0px"},"buttonBorderRadius":{"id":130778715,"value":"#{button.border.radius}"},"buttonBackgroundColor":{"id":130778716,"value":"#{button.primary.color}"},"buttonStyle":{"id":130778717,"value":"secondary"},"buttonSize":{"id":130778718,"value":"standard"},"overlayOpacity":{"id":130778719,"value":"0.15"},"overlayColourStart":{"id":130778720,"value":"#000000"},"overlayColourEnd":{"id":130778721,"value":"#000000"},"overlayDirection":{"id":130778722,"value":"90"},"image":{"id":130778723,"value":"#{image.default}"},"video":{"id":130778724,"value":null},"videoThumbnail":{"id":130778725,"value":null},"media":{"id":130778726,"value":"image"},"align":{"id":130778727,"value":"center"},"verticalAlignment":{"id":130778728,"value":"center"},"font":{"id":130778729,"value":"#{heading1.font}"},"actions":{"id":130778730,"value":"[{\"text\":\"Read Our Blog\",\"href\":\"#\"}]"},"template":{"id":130778731,"value":"banner"},"padding":{"id":130778732,"value":"6"},"fullWidth":{"id":130778733,"value":"1"},"fullBackgroundColor":{"id":130778734,"value":"#{banner.fullBackground.color}"},"published":{"id":130778735,"value":"1"},"conditions":{"id":130778736,"value":"[]"}}},{"id":5174337,"type":"newsletterSubscribe","published":1,"size":{"x":12,"y":0},"order":4,"items":[],"properties":{"padding":{"id":130778737,"value":"6"},"spacing":{"id":130778738,"value":"64px"},"font":{"id":130778739,"value":"#{newsletter.title.font}"},"title":{"id":130778740,"value":"Leave your email. Niall will be in touch. Eventually."},"copy":{"id":130778741,"value":"New drops, the odd discount, and whatever El Papi insists on announcing. No spam. Niall finds it exhausting."},"stacked":{"id":130778742,"value":"0"},"backgroundColor":{"id":130778743,"value":"#0000"},"textColor":{"id":130778744,"value":"#{newsletter.text.color}"},"primaryActions":{"id":130778745,"value":"0"},"formBorderRadius":{"id":130778746,"value":"#{form.border.radius}"},"buttonBorderRadius":{"id":130778747,"value":"#{button.border.radius}"},"borderRadius":{"id":130778748,"value":"#{newsletter.border.radius}"},"mailingList":{"id":130778749,"value":54821},"template":{"id":130778750,"value":"newsletterSubscribe"},"fullWidth":{"id":130778751,"value":"0"},"fullBackgroundColor":{"id":130778752,"value":"#{newsletter.fullBackground.color}"},"published":{"id":130778753,"value":"1"},"conditions":{"id":130778754,"value":"[]"}}}],"properties":{"title":{"id":130778504,"value":"About"},"isStorePage":{"id":130778505,"value":"1"},"description":{"id":130778506,"value":"The story behind Niall MacMillan's t-shirts and El Papi. Awkward, understated, and printed on organic cotton. Niall didn't want to write this page, but here it is."},"ogImage":{"id":130778507,"value":"https:\/\/images.podos.io\/czj7jsvfpipfuoekj3dp7r85tqm1zw3qiqnju4kjhhr9ekku.png.png?w=1200&h=auto"}},"labels":[],"published":1,"sitemap":1,"divisionId":361911,"edited":true}